Media evaluation is something new that we learn in week 12. Media evaluation is an essential methodology to track the effectiveness of the ad campaign. Media evaluation is very important to ensure that strategy we made in order to know if the media designed with certain goals and objectives has been able to become efficient or not.
Besides, evaluating and assessing the suitability and effectiveness of a form of media. For example,radio and television. Media evaluation is the analysis of media content. It is considered by businesses to be one of the most accelerating vehicles of mass communications research.
Media evaluation process is very important in order to determine what the student is able to see and how the students using their vision. In addition, process of media evaluation will make easier for us to look which medium that is suitable to use in teaching and learning. For example, it can guide teacher to make a decision about the best medium for a given student, such as braille, print, dual media, auditory, tactile or some combination.
In conclusion, we know what is the importance of media evaluation process. Whether the goals and objective are being achieve as what it should be or make other people such as teacher to choose suitable medium in order to use in their teaching and learning with the students.
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